Kia Sorento 'Man vs Machine'

Campaign Activation (2017)

Key Visual Art Direction, Logo Design

This was a campaign activation for Kia Singapore to showcase the power of their new car, the Sorento GT by taking on the rugby players of the Singapore Rugby Union in a tug of war. My role was to design and art direct the main campaign visual as well as creating the campaign logo identity which was used throughout the promotional video, print ads and various online social engagement.

Creative Credits:
Creative Directors: Mark Chung, Khairul Misnal
Art Directors: Jeffrey Mooi, Yong Kam Ling
Video Production: Forte1
Video Editing/Designer: Au Shenru

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