JAM OFF 2025

JAM OFF 2025 was a two-day festival of high-energy, multi-sensory experience, spotlighting the region’s next wave of talent and celebrating the vibrancy of urban youth culture. Singing and dancing contests kick things off at Palawan Green, Sentosa during the day This was followed by main stage performances by Korean superstar Rain, Hong Kong, China’s favourites – Ekin Cheng, Hins Cheung, Stephy Tang, JC and Nowhere Boys on 27-28 September 2025 at Universal Studios Singapore. The challenge was to craft an electrifying event branding, both offline and online — one that fuses the high-octane energy of F1 racing with the pulsating rhythm of dance battles, powerful vocal showdowns, and a show-stopping finale featuring top regional music acts. Our team revitalized the 2025 event branding with a fresh new identity and a cohesive suite of key visuals designed for seamless adaptation across social media channels. We developed a range of engaging assets—including carousels, videos, teasers, and informative posts—to build anticipation and drive momentum and ticket sales in the lead-up to the event.