I'm Jeffrey - a senior art director/creative lead in Singapore who embraces ideas, design and technology. I graduated from Nanyang Polytechnic with a Diploma in Multimedia Information & Communication Technology. I started out as a web designer in local digital agencies, Active8 and Carbon Interactive and have since worked at OgilvyOne, Y&R Singapore and Dentsu B2B (formerly known as Merkle B2B & gyro).
Most recently, I have been the creative design lead for both Adobe and Mastercard APAC accounts at Dentsu B2B, I've led a small and nimble creative team to deliver creative work excellence. I have also managed to upskill during the COVID pandemic period by taking time out to complete the User Experience Design course at General Assembly.
Having been in the advertising industry for about 20 years (I feel old!), I have worked on many projects from conceptualisation, branding, campaigns executions to UI/UX design. Clients whom I have worked with in recent years include Hilton, Oakley, Adobe, Mastercard, NCS, Microsoft, Epson, JLL, HP, KIA, Land Rover, BMW, CBRE, UOB, Singapore Navy, WDA, Singtel and M1.
I am familiar with most design tools like Adobe Creative Cloud, Canva as well as UX design tools like Figma, Adobe XD, InVision and Marvel. I've also been experimenting with Generative AI in my current work. Hit me up on LinkedIn if you wish to collaborate or if there's a new project or career opportunity.
Most recently, I have been the creative design lead for both Adobe and Mastercard APAC accounts at Dentsu B2B, I've led a small and nimble creative team to deliver creative work excellence. I have also managed to upskill during the COVID pandemic period by taking time out to complete the User Experience Design course at General Assembly.
Having been in the advertising industry for about 20 years (I feel old!), I have worked on many projects from conceptualisation, branding, campaigns executions to UI/UX design. Clients whom I have worked with in recent years include Hilton, Oakley, Adobe, Mastercard, NCS, Microsoft, Epson, JLL, HP, KIA, Land Rover, BMW, CBRE, UOB, Singapore Navy, WDA, Singtel and M1.
I am familiar with most design tools like Adobe Creative Cloud, Canva as well as UX design tools like Figma, Adobe XD, InVision and Marvel. I've also been experimenting with Generative AI in my current work. Hit me up on LinkedIn if you wish to collaborate or if there's a new project or career opportunity.